Why Does Your Business Website Need A Blogger Outreach Service?

All business websites can benefit hugely from the blogger outreach process. High-quality blogger outreach is a cost-effective marketing strategy designed to obtain online exposure. As well as being effective for online exposure, the best blogger outreach will also assist in reinforcing SEO and marketing strategies. Every website failing in search engine rankings and wanting to see an upsurge in organic traffic must invest in a blog post outreach service as a prerequisite to success.

It’s important to note that as powerful as blogger outreach is, a blogger outreach strategy is often done wrongly, and the campaign doesn’t have the positive effect it should. Choosing a blogger outreach service provider that can deliver a compelling blogger outreach journey can be of enormous benefit in acquiring high-quality links driving the success of a website. However, on the flip side, poor blog outreach services can cause extensive damage to the website’s performance.

In this piece, we’ll address all aspects of choosing the best blogger outreach services to maximise online exposure and drive online business success and what to avoid when considering collaborating with a blogger outreach agency.

How Does Blogger Outreach Work?

The objective behind blogger outreach is simple. You target bloggers relevant to your website’s content and message them with the intention of earning a link placement on their blog posts. An important distinction to recognise is that we are talking about ‘relevant’ bloggers. If your site is for a graphic design service, links to a blog about hair & makeup won’t do you any good in your efforts to please the search engines and skyrocket up rankings. Good blogger outreach campaigns provide an excellent opportunity for relationship building and networking with high-authority sites in your niche. High authority is critical, which can result in link acquisition opportunities.

In principle, blogger outreach campaigns are simple:

• Seek relevant blogs with content on the topic with your website.
• Focus on relationship building with the blog creator.
• Request that the blogger links their blog post to your site.
• Enjoy organic traffic increase as your search engine rankings climb.

So, a blogger outreach strategy sounds nice and simple, right? Unfortunately, as easy as it sounds, it’s not that straightforward. It’s common for those who try the process independently to get little or no response from bloggers for all their outreach efforts. When you get no response, this means lots of missed blogger outreach link-building opportunities, which is never good.

It’s because of this poor connection rate with relevant bloggers that the majority of website owners looking to boost authority and rankings work with a blogger outreach service company. There are many significant advantages to collaborating with a blogger outreach company. One of the reasons is that they are experts at forming long-lasting relationships with bloggers due to being in a position of trust and influence. Still, they will already have a rapport with a list of blog owners across multiple niches making acquiring client links almost instantaneous.

The Main Issues With Blogger Outreach

We’ve established the consequences of getting outreach wrong and how the variables can affect link-building campaigns, which only reinforces why working with professional guest blogging outreach services is essential to the success of a strategy. There are two primary issues you might come across with blogger outreach. Almost every blog owner will be flooded with inquiries for backlinks, and the high authority links are prone to tempting spammers.

1. Website Owners Receive A Barrage Of Continual Backlink RequestsBacklinks are of extreme value to every website, and blogs of all sizes get inundated with messages almost daily. How you approach a blog owner makes all the difference, and 99.9% of all outreach emails they receive are ill-thought-out spammy messages that get put straight in the trash folder. Blogger outreach emails are more often than not just automated and impersonal.
2. Having To Navigate A Minefield Of Spam To Find Good Blogger Outreach Opportunities Every blog owner understands the importance and influence their blog post can have on your link-building campaign. Because they know how much value the correct link placements have in your overall bid for domain authority, they will regularly ask you to pay them a fee for the link. Now, links of genuine authority are worth paying for as part of your overall strategy, and blog owners deserve to get paid for their services. The issue is knowing what placements are worth paying for and which ones will add nothing to your website’s bid for higher SERP ranking and bleed your budget dry. You’ll find hundreds of industry-relevant blogs where they will charge for link placements. Equally, you’ll find endless link-building scams.

The Good, The Bad or The Ugly: The Crossroad For Every Blogger Outreach Service

When confronted with the abovementioned issues, a blogger outreach service provider will have a choice of two link building service models to choose from concerning how they operate and run as a blogger outreach agency.

1. A blog outreach service could choose to play the numbers game and go for broke. They may decide to ramp it up to full volume and just send out twice or three times the number of automated emails in the hope of receiving some response. The critical word here is ‘hope’, as the automated emails are still impersonal, and the backlink outreach service you’ll get could be costly and of low quality.
2. Often, when discussing quality blogger outreach, less is more. A forward-thinking agency will pull back and implement a manual outreach strategy. In doing so, they will personalise each and every outreach email message they send to a targeted website. This focused approach yields far better results in the number of responses received from blog owners, and the quality of the link placements is far superior. This process also allows for positive relationship building with a blog owner and opens the door for future opportunities for links and guest blogs.

Unfortunately, Many Blogger Outreach Agencies Choose The Dark side!

Now, the problem with the first option of gaining backlinks by sending an excessive amount of emails isn’t that this blogger outreach method doesn’t generate some responses leading to link placements because it does. The issue is the types of websites contacted and the links likely to be developed. When you take the shotgun approach to link-building tactics, you’ll hit a bit of everything; you need a sniper rifle to be laser targeted. You’ll get responses from link farms and PBNs, low-quality and irrelevant sites. By taking this approach, you’ll end up with backlinks to websites of no authority and suffer the consequences of negative SEO performance and wasted money. Any blog owners that value the quality of their work will ignore spammy emails. It would be an understatement to say it’s disappointing that many guest blogging outreach services opt for the dark side, and they should obviously be avoided.

Manual Blogger Outreach Wins Everytime!

The much-preferred white-hat option of laser-targeted manual blogger outreach using personalised emails is far superior. You need to engage with a real blogger outreach service with a proven background in providing a quality link-building service. Blogger outreach for SEO performance requires a quality-over-quantity approach, which you’ll need to pay for, but you’ll gain quality backlinks to relevant sites and blogs.

To acquire high-quality link placements, you must avoid the following:

• Any website or blog that is unrelated to your niche.
• Websites with low-quality content.
• Link farms and PBNs.

Some Examples Of How Not To Run A Blogger Outreach Campaign

Using generic email templates is a surefire way to get yourself ignored by a blog owner when conducting outreach campaigns.

This example email is incredibly impersonal and doesn’t mention any information concerning the site or its approach. Successful link-building techniques require manual outreach that is genuine and assists in relationship-building to acquire backlinks from high authority sites.

What Makes SEO Link Building Experts Blogger Outreach Services Different To The Rest

We’ve been supplying blogger outreach services for over a decade, and our clients have witnessed great success. We have built relationships with many blog owners and have access to a diverse link profile. We are an outreach service provider that says what they do and then does what they say.

Proven Track Record

SEO Link Building Experts have been conducting white-hat SEO services for many years and have proven credentials in implementing link-building strategies that deliver. Over the years, we have developed a highly-skilled outreach team who have unceasingly acquired highly relevant backlinks from authoritative sites as part of a more comprehensive content creation strategy to boost clients’ site’s domain authority.

Blogger Outreach Programs With Competitive Pricing

Unlike many other blogger outreach agencies, we focus on creating long-standing relationships with our clients and with blog owners to build trust and rapport. Increasing domain authority through the acquisition of quality links is something we excel at, and we do it in combination with providing the most competitive blogger outreach pricing. We also provide white label link building services for SEO agencies and a large percentage of that work is taken up by blogger outreach.

We Go The Extra Mile For Our Client’s

We aren’t the type of blogger outreach agency that sits around twiddling our thumbs during the outreach process with everything automated. When clients come to us for a guest post outreach service or to find the perfect link placement, we go to work and use leading-edge link-building techniques as part of our outreach efforts. Each client will receive a dedicated account manager that they can contact directly and the lines of communication are always open.

A Personalized Approach To Our Blogger Outreach Service

Personalised Outreach Emails

As we’ve said before, relationships are at the heart of what we do as a blogger outreach service company. That personal touch goes a long way, and it’s the way forward with blogger outreach. We implement a manual outreach strategy that ensures each and every email that is sent to blog owners is done by one of our in-house outreach team members.

Extensive Research For Each Blogger Outreach Program

Our blogger outreach services conduct comprehensive in-depth research at the beginning of each blogger outreach program. We’ll research target websites and check their domain authority and the sites linking potential. Nothing is left to chance as we endeavour to deliver the highest quality outreach services in the industry. As stated before, our link acquisition model is laser-focused and doesn’t take a scattergun approach.

Intensive Email Follow Ups

As part of our manual blog outreach service, we will follow up every initial email with a second email. If no reply was received after the initial email was sent, that doesn’t mean it was ignored. Some people are just extremely busy. It is essential we follow up and even offer incentives such as guest posting on their site to stand out and trigger a response.

Our Blogger Outreach Service Summary!

In summary, every website, whether selling plant pots, multi-million dollar houses, or supplying cleaning services, must use highly effective link-building tactics to help build domain authority and appease search engines. As an experienced link-building agency, SEO Link Building Experts have been collaborating with companies worldwide for over a decade, providing link-building services that work. We always take the long-term view to attain a link placement, avoiding PBNs, link farms, and low-quality worthless links. Any company with a website requires link-building tactics that fit in with best practices to ensure their website can grow in visibility and authority and not be held back and punished for underhand link-building. SEO Link Building Experts offer the most competitive rates in the industry for high-quality blogger outreach services that will keep the search engines happy and move your website up the SERPs.